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Axing - The Axe Effect
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Written by Rasesh Tanna   
Monday, 25 August 2008


The Information and Broadcasting ministry has ruled the Axing of the Axe Effect deodorant advertisement too vulgar and indecent for viewing.

The advertisement has been on air since a few weeks now and shows a man using the chocolate version of - The Axe Effect, Deodorant - which turns him into a chocolate man. As a result making him the most desirable object. Women go flocking by him biting him away and cherishing the taste of chocolate.

The I&B ministry has now deemed this ad to be too vulgar and has taken steps in taking the advertisement off air from today itself. There have been quite a few instances where the ministry has stepped in to take such action. Lux Cozy , Gen-X and Amul Macho to name a few ads.

 
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